The Madaraka Week SME Expo was held at the University of Embu from 26th May, 2023 to 1st June, 2023. The event was a build-up to the Madaraka Day Celebrations to be held on Thursday, 1st June, 2023 at the Embu Moi Stadium. The event brought together MSMEs, policymakers, investors, and other stakeholders to discuss the challenges and opportunities facing the sector.
Kenya Industrial Estates (KIE) participated in the event and showcased its services and support for SMEs. The event provided an opportunity for KIE to enhance its brand visibility and to connect with MSMEs and industry stakeholders. KIE’s participation in the event was captured in photos and press appearances, showcasing its active presence at the event.
The objectives of KIE’s participation in the Madaraka Week SME Expo were to enhance brand visibility, engage with MSMEs, and contribute to discussions on the growth and development of the MSME sector. Throughout the event, KIE actively participated in various activities, including panel discussions, networking sessions, and showcasing its services and support for SMEs. The expected outcomes of KIE’s participation included increased brand recognition, valuable connections with MSMEs and industry stakeholders, and the opportunity to contribute to the advancement of the MSME sector in Kenya.
KIE’s participation in the Madaraka Week SME Expo was also captured in the media, further amplifying its brand visibility. The event provided a platform for KIE to showcase its services and support for SMEs, and to contribute to discussions on the growth and development of the MSME sector in Kenya. By participating in the event, KIE successfully increased its brand awareness and engaged with its target audience.
